Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Ottawa

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Ottawa, chennai and europe countries. You can find many jobs for freshers related to the job positions in Ottawa.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Ottawa
Search Engine Marketing (SEM) . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Peter

Mobile: +91 9895490866
Location: Odisha, Online (Ottawa)
Qualification: Software Testing

Experience: Manual Testing: Skilled in executing and verifying test cases across multiple applications Regression Testing: Proficient in re-testing software post-bug fix  more..

Omkar

Mobile: +91 9895490866
Location: Maharashtra, Online (Ottawa)
Qualification: Bsc Computer Science

Experience: Good knowledge of Java and SQL OR 2 year 1 month experience of software testing Also completed Automation certification in  more..

Bhavjyot

Mobile: +91 89210 61945
Location: Punjab, Online (Ottawa)
Qualification: Bcom

Experience: I m a graphic designer from Punjab with 8 months of experience I specialize in social media management banner design  more..

samruddhi

Mobile: +91 98474 90866
Location: Maharashtra, Online (Ottawa)
Qualification: Master of Arts

Experience: 1 & Half years in the graphic industry including relevant internships or apprenticeships Highlight notable projects explaining their significance and  more..

Girish

Mobile: +91 98474 90866
Location: Solapur Maharashtra , Online (Ottawa)
Qualification: Master of science

Experience: As a FullStack NET Developer I worked 4 months where I used so many technology like C# programming Entity framework  more..

Ria

Mobile: +91 98474 90866
Location: Thiruvalla Kerala, Online (Ottawa)
Qualification: Btech in Electronics and Communication

Experience: Highly Motivated and Interested in Networking and Software testing careersApplication for System Administration Server Admin  more..

K

Mobile: +91 9895490866
Location: Maharashtra, Online (Ottawa)
Qualification: Btech computer science 2nd year

Experience: Good communication skills knows programming languages like c and java Worked as an intern for an NGO Took part in  more..

Ramesh

Mobile: +91 91884 77559
Location: Chennai , Online (Ottawa)
Qualification: B.Sc Viscom

Experience: 14 years experience in Graphic design field More details in CV   more..

soham

Mobile: +91 9446600368
Location: Maharashtra, Online (Ottawa)
Qualification: Bcs

Experience: Git GitHub docker Jenkins AWS Ansible Linux ubuntu windows python   more..

Sudeep

Mobile: +91 9895490866
Location: Bengaluru , Online (Ottawa)
Qualification: B.E

Experience: Skills-python django html css Orm api Application for Python Django  more..

Chandrasekar

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Ottawa)
Qualification: BE Mechanical

Experience: I am Expertise in User Researches Wireframing App design Web design Empathetic   more..

Pravalika

Mobile: +91 8301010866
Location: Telangana, Online (Ottawa)
Qualification: Btech

Experience: Web developer with 18 months of experience skills:html css JavaScript wordpress |   more..

K

Mobile: +91 9895490866
Location: Odisha, Online (Ottawa)
Qualification: Btech

Experience: I have advanced skills in AutoCAD specifically for designing and drafting structural and civil engineering projects My expertise includes creating  more..

vishakha

Mobile: +91 9895490866
Location: Gujarat, Online (Ottawa)
Qualification: Btech

Experience: Experience in cyber security penetration testing and digital forensic  more..

Silpa

Mobile: +91 8301010866
Location: Palakkad, Online (Ottawa)
Qualification: B. Tech

Experience: Basic python Software testing manual testing and automation with selenium  more..

Nikita

Mobile: +91 98474 90866
Location: Maharashtra, Online (Ottawa)
Qualification: BCA

Experience: Please check below details List of skill sets HTML5 CSS3 Javascript wordpress  more..

Ajay

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Ottawa)
Qualification: BSc

Experience: 2+ years experience in Manual testing with the skills of Test case creation execution defect tracking and so on |  more..

Dev

Mobile: +91 91884 77559
Location: Gujarat, Online (Ottawa)
Qualification: Pursuing Graduation

Experience: Python Flask pandas matplotlib keras numpy react html css node js  more..

Sulabh

Mobile: +91 91884 77559
Location: West Bengal, Online (Ottawa)
Qualification: BTech in Computer Science and Technology

Experience: Red Team Burpsuite Wireshark Reconnaissance Web development Web app pentesting   more..

Anjesh

Mobile: +91 91884 77559
Location: Delhi, Online (Ottawa)
Qualification: B tech

Experience: STLC STLC Agile Functional and non Functional testing Web & Mobile app based Application Testing Regression testing API Testing JavaScript  more..

Boricha

Mobile: +91 91884 77559
Location: India, Online (Ottawa)
Qualification: College drop out

Experience: Main Skills : Penetration testing Vulnerability Analysis Coding in C C++ Understanding of cyber threats Good typing speedApplication for Ethical  more..

Anju

Mobile: +91 9895490866
Location: Kerala, Online (Ottawa)
Qualification: B.E

Experience: I am a graduate in Electrical and Electronics Engineering with three years of experience in the electrical field as a  more..

Neeraj

Mobile: +91 91884 77559
Location: Haryana, Online (Ottawa)
Qualification: Graduation

Experience: I have a great experience in graphic designing I Know about Photoshop in design CorelDRAW illistrator  more..

Biswajit

Mobile: +91 91884 77559
Location: Odisha, Online (Ottawa)
Qualification: B.Tech

Experience: I have Skills in frontend languages like: HTML &CSS I also have skillset in backend like python I also have  more..

Vinisha

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Ottawa)
Qualification: BCA

Experience: I have almost two years experience in flutter developer role ASP net web application developer and powerapps canvas application developer  more..

Raghav

Mobile: +91 8301010866
Location: Delhi, Online (Ottawa)
Qualification: B.Tech CSE

Experience: Languages and DataBases: C C++ Java JavaScript Python Solidity MySQL MongoDB Frameworks and Tools: ReactJS NextJS NodeJS Ether js Spring  more..

Pratik

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Ottawa)
Qualification: B.tech

Experience: Skills: C C++ python javascript SQL DBMS MySQL HTML CSS cloud computing oops  more..

Saksham

Mobile: +91 9895490866
Location: Delhi, Online (Ottawa)
Qualification: B.Tech

Experience: I have 1 year of experience as dotnet developer  more..

Rushita

Mobile: +91 91884 77559
Location: West Bengal, Online (Ottawa)
Qualification: MSc. BEd

Experience: Teaching Mentoring Counseling Class management Lesson plan Curriculum development Coordinating  more..

Kathi

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Ottawa)
Qualification: Degree in BSC

Experience: Basic knowledge in SQL python Good communication skills C Computer knowledge Medical coding Clinical Sas programming Good time management Ability  more..

Shilpa

Mobile: +91 8301010866
Location: Bihar, Online (Ottawa)
Qualification: B.tech

Experience: 2 years of experience in dot net developer job  more..

Riya

Mobile: +91 9446600368
Location: Karnataka, Online (Ottawa)
Qualification: MA

Experience: I have knowledge of logo design branding marketing and I know photoshop illustrator indesign after effects premier pro  more..

Ashi

Mobile: +91 9446600368
Location: Dadar and Nagar Haveli, Online (Ottawa)
Qualification: Masters in cyber security

Experience: I have done my masters in cyber security and bachelors in Information technology I have good knowledge of SQL Java  more..

Sangamithra

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Ottawa)
Qualification: M.Sc Physics

Experience: Time Management Communication Fast Learner Technical Skill- Python Programming Done a internship at IIA Bangalore I have to collect data  more..

Manash

Mobile: +91 9895490866
Location: Varanasi, Uttar Pradesh, India, Online (Ottawa)
Qualification: Enrolled in BTech in Electrical Engineering at IIT (BHU) - Varanasi, currently i

Experience: A dynamic BTech student at IIT (BHU) - Varanasi with passion for technology and software development Experienced in Flutter development  more..

Diana

Mobile: +91 9895490866
Location: Maharashtra, Online (Ottawa)
Qualification: Bachelor's of Engineering

Experience: Currently working as stem and robotics teacher have hands-on experience for topics like robotics scratch programming amd many more  more..

Bhagyashri

Mobile: +91 8301010866
Location: Pipda, Saoner Maharashtra, India, Online (Ottawa)
Qualification: MCA

Experience: Good knowledge in manual testing Automation testing with Selenium Sql HTML CSSApplication for Software Testing  more..

Chandrashekhar

Mobile: +91 8301010866
Location: Thane, Online (Ottawa)
Qualification: BE -AIML

Experience: Development and Automation: Proficient in Python development with hands-on experience in web automation using Selenium Experience in web development with  more..

Karthik

Mobile: +91 91884 77559
Location: Coimbatore, Online (Ottawa)
Qualification: Msc. Computer science

Experience: Software testing and Java script | Resume for   more..

Prathamesh

Mobile: +91 98474 90866
Location: Maharashtra, Online (Ottawa)
Qualification: B-tech mechanical engineering

Experience: My self Prathamesh sawant recently I have completed my B-tech engineering from dkte college ichalkaranji Right now I am working  more..

Kiranjith

Mobile: +91 91884 77559
Location: Kerala, Online (Ottawa)
Qualification: Plus two

Experience: Hii Am Kiranjith a Tech savvy I have 1 year of experience in system administrating cyber security networking and Troubleshooting  more..

Kavendra

Mobile: +91 9895490866
Location: Maharashtra, Online (Ottawa)
Qualification: BE Mechanical

Experience: Dear Sir Madam Name- Kavendra Arjun Kedar Application for- design Engineer Total experience-14 years Qualification-B E Mechanical + PG Diploma  more..

Lakshmi

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Ottawa)
Qualification: B.tech in computer science

Experience: C# Java php dotnet framework SQL database 2 yr experience in asp net |   more..

Nathan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Ottawa)
Qualification: BE

Experience: WordPress Web design and 3 years experience |   more..

Kadiyala

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Ottawa)
Qualification: Btech

Experience: Core java adv java testing html css javascript  more..

Muhammed

Mobile: +91 9895490866
Location: Kerala, Online (Ottawa)
Qualification: Bsc Computer Science

Experience: I am a flutter developer with2 years of experience in flutter app developement  more..

Sneha

Mobile: +91 8301010866
Location: Pune, Online (Ottawa)
Qualification: BE

Experience: Experience in different types of testing like manual testing regression testing functional testing etc Experience in working with tools like  more..

Nafeesathul

Mobile: +91 9446600368
Location: Qatar, Online (Ottawa)
Qualification: Btech- computer science, advanced diploma in digital marketing

Experience: Worked as digital marketing intern in digimark academy kochi and seo intern at aj learning space kochi  more..

Sambhav

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Ottawa)
Qualification: B.tech

Experience: I bring a strong foundation in Android development demonstrated through diverse projects that highlight both technical proficiency and a user-centered  more..

GIRISHKUMAR

Mobile: +91 91884 77559
Location: sangli maharashtra, Online (Ottawa)
Qualification: BE. It., MBA

Experience: I have an experience in software programming languages like php html and css java as ell as python  more..

Manish

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Ottawa)
Qualification: Bachelor of technology

Experience: MERN STACK python c++ Experience of 2 years part time work as mern stack developer   more..

Rahul

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Ottawa)
Qualification: Graduate

Experience: I know full stack WordPress development and I can handle even the most critical things I know HTML CSS and  more..

Sijomon

Mobile: +91 9446600368
Location: Kerala, Online (Ottawa)
Qualification: BCA

Experience: Python django angular flask  more..

Rajeshwari

Mobile: +91 9895490866
Location: Maharashtra, Online (Ottawa)
Qualification: Bsc.IT

Experience: I'm currently working in Frontend developer Skills that working on HTML CSS Bootstrap5 js For Last 6 months I'm also  more..

Jerin

Mobile: +91 89210 61945
Location: Kochi, Online (Ottawa)
Qualification: BE Computer science engineering

Experience: Troubleshooting Testing python   more..

Manas

Mobile: +91 91884 77559
Location: Bengaluru, Online (Ottawa)
Qualification: Mtech in Design

Experience: 4 year in AI ML under Techmahindra python data science artificial intelligence machine learning| Application for Python Data Science Machine  more..

Bharat

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Ottawa)
Qualification: Btech cse

Experience: flutter Ios UI UX designer  more..

Gourav

Mobile: +91 91884 77559
Location: Jaora, Online (Ottawa)
Qualification: Diploma in interior design

Experience: I have 3 year of experience as a draftsman and interior design I worked on AutoCAD and sketchup | Resume  more..

Rajat

Mobile: +91 91884 77559
Location: Bangalore, Online (Ottawa)
Qualification: MCA

Experience: Advance java core java oracle spring  more..

Princiya

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Ottawa)
Qualification: M.E (CSE)

Experience: 3 years experience in training 2 years experience in teaching I have interest in front end and backend development   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa
Internship/projects in ottawa

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer