Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Saint John

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Saint John, chennai and europe countries. You can find many jobs for freshers related to the job positions in Saint John.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Saint John
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Anuhya

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Saint John)
Qualification: M.arch

Experience: I have strong research and analytical skills especially in architecture conservation and design My technical writing is enhanced by my  more..

sailakshmi

Mobile: +91 9446600368
Location: auckland, Online (Saint John)
Qualification: mtech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Krishna

Mobile: +91 89210 61945
Location: Mangalapuram, Trivandrum, Online (Saint John)
Qualification: MCA

Experience: I am completed MCA degree in 2017 I have 5 years career gap I completed DataScience in python Now i  more..

Ankita

Mobile: +91 89210 61945
Location: Pune , Online (Saint John)
Qualification: B.E

Experience: I have completed training in Software Testing where I learnt Manual testing Automation testing and SQL I have a knowledge  more..

Arya

Mobile: +91 91884 77559
Location: Kerala, Online (Saint John)
Qualification: Bsc Nursing

Experience: · 2+years of experience in teaching and training OET candidates · Expertise in English language teaching and assessment · In-depth  more..

Chitransha

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Saint John)
Qualification: B.tech

Experience: I have total 4 years of experience in Digital marketing but currently I want to switch in IT as a  more..

Jyothi

Mobile: +91 9895490866
Location: Arunachal Pradesh, Online (Saint John)
Qualification: Btech

Experience: Pega developer Pega tester Pega CSA certified |   more..

Abhishek

Mobile: +91 98474 90866
Location: Punjab, Online (Saint John)
Qualification: B.tech

Experience: As a Flutter Developer I lead a team of five members ensuring timely delivery and high-quality outcomes With extensive experience  more..

Suyash

Mobile: +91 9895490866
Location: Maharashtra, Online (Saint John)
Qualification: B tech last year

Experience: My name is Suyash Zendage and I am currently pursuing a degree in Artificial Intelligence and Machine Learning I am  more..

Suraj

Mobile: +91 9446600368
Location: Maharashtra, Online (Saint John)
Qualification: Bachelor of engg

Experience: I have experience functional regression sanity a testing also in api testing technology like testrail jira selenium postman cucumber git  more..

Vismaya

Mobile: +91 91884 77559
Location: Mahe, Online (Saint John)
Qualification: MCA

Experience: I did 6-month Internship in Python full-stack development Skills are Django HTML CSS JavaScript Bootstrap Angular MySQL ORM QueriesApplication for  more..

saba

Mobile: +91 9446600368
Location: Rajasthan, Online (Saint John)
Qualification: Bca

Experience: Html css javascript react java i have 6 month of web development and beckend internship experience kapil guru technology in  more..

Divyang

Mobile: +91 98474 90866
Location: Gujarat, Online (Saint John)
Qualification: BE computer

Experience: flutter flutter-flow API integration third party API integration firebase supabase push notification sqflite database payment gateway integration  more..

Shilpa

Mobile: +91 8301010866
Location: Kerala, Online (Saint John)
Qualification: BCA

Experience: Html css js react native redux hooks git Pi integration ts  more..

Khushboo

Mobile: +91 98474 90866
Location: Maharashtra, Online (Saint John)
Qualification: BE In Electrical Engineering

Experience: Automation Testing Manual Testing Advance Excel SQL I have 4 years experience in MIS Executive I am fresher in testing  more..

Jijeesh

Mobile: +91 9446600368
Location: Karnataka, Online (Saint John)
Qualification: Arena Animation

Experience: With over 8 years of experience in web development I am confident in my ability to contribute effectively to your  more..

Abdul

Mobile: +91 91884 77559
Location: Maharashtra, Online (Saint John)
Qualification: Bachelor of engineering

Experience: I am fresher I have basic knowledge of excel python sql |   more..

Avijit

Mobile: +91 98474 90866
Location: West Bengal, Online (Saint John)
Qualification: B. Sc

Experience: Advance excel ms office internet c c++ java scratch qbasic logo vb6 bb Net asp sql sql server php html  more..

Aayushi

Mobile: +91 9895490866
Location: Mumbai Subueban, Online (Saint John)
Qualification: Bachelors and diploma

Experience: 2 years of experience in branding logo design brochures social media and design strategy  more..

Alisha

Mobile: +91 8301010866
Location: Delhi, Online (Saint John)
Qualification: Btech

Experience: I am good knowledge html css js react js my sql java with DSA I am working technology in react  more..

pranav

Mobile: +91 91884 77559
Location: Punjab, Online (Saint John)
Qualification: B.e - cse(3rd year)

Experience: I expertise in full stack web development with Django and its related libraries like DRF or with MERN I also  more..

Shamna

Mobile: +91 9446600368
Location: Kerala, Online (Saint John)
Qualification: BTech

Experience: I bring strong technical expertise in mobile app development using Flutter combined with practical experience in building efficient user-friendly applications  more..

Rakhi

Mobile: +91 89210 61945
Location: Kollam, Online (Saint John)
Qualification: Mca

Experience: Software testing intern   more..

Sonali

Mobile: +91 89210 61945
Location: Maharashtra, Online (Saint John)
Qualification: Msc(cs)

Experience: Done SOftware testing course in Qspider pune proficient in software testing having good knowledge about java Sql  more..

Fathima

Mobile: +91 98474 90866
Location: Kerala, Online (Saint John)
Qualification: Degree

Experience: I am writing to express my keen interest in the Graphic Designer position as advertised on Indeed With a passion  more..

Subhash

Mobile: +91 9446600368
Location: Kalol, Online (Saint John)
Qualification: BE(COMPUTER ENGINEERING)

Experience: I have 1 year and 7 months experience in python development as trainer I work with BrainyBeam technology pvt ltd  more..

Himanshu

Mobile: +91 89210 61945
Location: Odisha, Online (Saint John)
Qualification: Btech

Experience: Jira Agile Functional testing smoke testing Regression testing SQL I have 1 year of experience |   more..

Vishal

Mobile: +91 9895490866
Location: Maharashtra, Online (Saint John)
Qualification: Msc IT (information technology)

Experience: firewalls VPNs IDS IPS systems segmentation Windows Linux and macOS security administration Experience: I have done 6 months internship in  more..

Janhavi

Mobile: +91 9446600368
Location: Maharashtra, Online (Saint John)
Qualification: MSc CS

Experience: I completed 9months internship in Software testing  more..

Sarang

Mobile: +91 98474 90866
Location: Maharashtra, Online (Saint John)
Qualification: Bachelor of Engineering

Experience: As an apprentice at Haier I have hands-on experience in Machine Innovation and Optimization with a focus on Raspberry Pi  more..

Piyush

Mobile: +91 91884 77559
Location: Maharashtra, Online (Saint John)
Qualification: B.tech

Experience: Two years of content writer experience seo keyword research Google analytics time management proofreading  more..

Lukhman

Mobile: +91 91884 77559
Location: Karnataka, Online (Saint John)
Qualification: Be computer science

Experience: Java sql html css networking  more..

Ganesh

Mobile: +91 98474 90866
Location: Ghansoli, Online (Saint John)
Qualification: BE

Experience: Skills: Manual testing functional regression sanity testing Automation testing (selenium) postgreSql Api testing (postman) Deployment Test cases bug report knowledge  more..

Raheen

Mobile: +91 9895490866
Location: Karnataka, Online (Saint John)
Qualification: BE

Experience: I have 1 3 yrs of experience as Software Engineer worked mainly in python domain and its frameworks like flask  more..

Lini

Mobile: +91 91884 77559
Location: thrissur, Online (Saint John)
Qualification: bca

Experience: manual testing and plsqlApplication for Software Testing  more..

Bettienda

Mobile: +91 91884 77559
Location: Kerala, Online (Saint John)
Qualification: MCA pursuing

Experience: I have a communication and adaptation skills in python data science MySQL ML etc  more..

AMIT

Mobile: +91 91884 77559
Location: DELHI, Online (Saint John)
Qualification: B.TECH

Experience: flutter dart nestjs kotlin android studio java kotlin  more..

Nomankhan

Mobile: +91 91884 77559
Location: Gujarat, Online (Saint John)
Qualification: B.E in Computer Engineering

Experience: C# Java python ASP NET netcore SQL DataStructures Entity Framework Hibernate   more..

Asiye

Mobile: +91 89210 61945
Location: Iran, Online (Saint John)
Qualification: php developer

Experience: php laravel javascript es6 jest node js html5 css3 bootstrap   more..

MIDHUN

Mobile: +91 91884 77559
Location: Thrissur, Online (Saint John)
Qualification: BE

Experience: Full stack python developer 6monthsApplication for Python Django  more..

Nazma

Mobile: +91 9446600368
Location: Karnataka, Online (Saint John)
Qualification: B tech

Experience: Nazma Mahammad is a skilled professional with expertise in various programming languages including Python C C++ Java HTML and CSS  more..

Sulfikkar

Mobile: +91 98474 90866
Location: Kakkanad , Online (Saint John)
Qualification: BCA

Experience: Work under pressure creativity knowledge about python django full stack web development completed 6 month internship in Luminar Technolab Application  more..

Sailesh

Mobile: +91 91884 77559
Location: West Bengal, Online (Saint John)
Qualification: B.Sc Physics

Experience: Leveraging my knowledge in physics I currently work at Tender Buds School a CBSE-affiliated institution in Takdah Darjeeling This experience  more..

Hitesh

Mobile: +91 91884 77559
Location: Karnataka, Online (Saint John)
Qualification: BCA

Experience: Good in black box testing good in reviewing test cases and good in writing test case and scenario's |   more..

Kiruthiga

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Saint John)
Qualification: B.E

Experience: Software tester Functional testing Regression testing Agile Testing Oops concepts knowledge in selenium web driver and TestNG SDLC STLC Defect  more..

Om

Mobile: +91 98474 90866
Location: Jharkhand, Online (Saint John)
Qualification: Diploma

Experience: Autocad design engineer 2d working with many projects Microstation Navis 3d knowledge etc  more..

Sreyasi

Mobile: +91 9446600368
Location: West Bengal, Online (Saint John)
Qualification: Btech in electronics and communication engineering ( 2021-2025)

Experience: I am 3rd year btech student enthusiastic about robotics 3d designing and printing I am proficient in Arduino programming sensors  more..

Punam

Mobile: +91 9895490866
Location: Odisha, Online (Saint John)
Qualification: B. Tech

Experience: I have skills of html css javascript (basics) responsive web design I have done web development course from Coursera During  more..

Ashika

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Saint John)
Qualification: Btech

Experience: experience as an intern in amberflux edge ai and across the globe and my skilss are-python c django html css  more..

Sindhi

Mobile: +91 9446600368
Location: Gujarat, Online (Saint John)
Qualification: 12th pass

Experience: Tally prime ccc graphic design  more..

Lakshmi

Mobile: +91 8301010866
Location: Telangana, Online (Saint John)
Qualification: Btech

Experience: With my background in python django html css javascript git bootstrap github flask linux and having 2 years of experience  more..

ravi

Mobile: +91 89210 61945
Location: noida, Online (Saint John)
Qualification: b.tech

Experience: i have good experience in manual testing along with mobile application testing functional testing agile methodologies Application for Software Testing  more..

Preeti

Mobile: +91 91884 77559
Location: Punjab, Online (Saint John)
Qualification: M.Phil (Eco- informatics)

Experience: Skills- Educational Technology - Educom Website design basics from Coursera Basics of Matlab Basics of SQL MS word MS Excel  more..

ajmal

Mobile: +91 91884 77559
Location: kerala, Online (Saint John)
Qualification: bachular

Experience: flutter dart github firebase nodejs  more..

Swaroop

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Saint John)
Qualification: B.Tech

Experience: 1 year 3 months experience as Freelance Software Testing Support Specialist with the skills like Software testing Manual testing Web  more..

Aayush

Mobile: +91 9446600368
Location: Patratu, Online (Saint John)
Qualification: 12pass

Experience: I used for canava for 2year experience for logo design   more..

Kashish

Mobile: +91 91884 77559
Location: Rajasthan, Online (Saint John)
Qualification: BCA

Experience: Familiar with front-end development basics with skills in HTML CSS JavaScript and a strong understanding of responsive design Proficient in  more..

Akshay

Mobile: +91 91884 77559
Location: Maharashtra, Online (Saint John)
Qualification: BE

Experience: Fortigate firewall Fortisandbox Fortimanager Fortianalyzer implementation & support   more..

Shouvik

Mobile: +91 89210 61945
Location: Bengaluru, Online (Saint John)
Qualification: M.Sc

Experience: More than 9 years of experience in the analytics field Having good proficiency on Python machine learning data analytics statistics  more..

vaishali

Mobile: +91 8301010866
Location: Maharashtra, Online (Saint John)
Qualification: Bachelors of engineering in Information technology

Experience: im vaishali sonawane i have 5+ year of experience as a java developer and software testing trainer 1 manual testing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john
Internship/projects in saint-john

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer