Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Winnipeg

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Winnipeg, chennai and europe countries. You can find many jobs for freshers related to the job positions in Winnipeg.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Winnipeg
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

DEEPAK

Mobile: +91 89210 61945
Location: Delhi, Online (Winnipeg)
Qualification: B.tech

Experience: C++ javascript react js node js SQL mongodb | Resume for   more..

Adwitiya

Mobile: +91 91884 77559
Location: Guwahati, Online (Winnipeg)
Qualification: Bachelor's

Experience: I am a motivated individual with a strong interest in learning and incorporating niche Cloud Technologies I have experience designing  more..

Kaviya

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Winnipeg)
Qualification: BSC Mathematics

Experience: Basic computer knowledge content writer E-commerce exicutive typing speed quick learner seo writer   more..

pooja

Mobile: +91 9446600368
Location: Maharashtra, Online (Winnipeg)
Qualification: MSC

Experience: I have completed Software Testing course Manual Testing Core Java SQL Selenium Automation testing FireFlink completed Experience 0 month 0  more..

MOHAMMAD

Mobile: +91 8301010866
Location: Jharkhand, Online (Winnipeg)
Qualification: B. Tech

Experience: Experienced educator with over a decade of teaching subjects including mathematics and science Proficient in creating engaging lesson plans fostering  more..

Rimee

Mobile: +91 98474 90866
Location: Jharkhand, Online (Winnipeg)
Qualification: M. Sc. (Zoology)

Experience: I am a Zoology graduate I have also completed my Masters in Education (M Sc) with the same subject with  more..

Jyoti

Mobile: +91 9895490866
Location: Bihar, Online (Winnipeg)
Qualification: B.tech

Experience: I have 2 year experience in manual testing basic knowledge of automation java c SQL javascript | Resume for   more..

leela

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Winnipeg)
Qualification: btech-mechanical

Experience: I have 1 1 years of experience in both manual and automation testing on web application For bug tracking we  more..

Nini

Mobile: +91 98474 90866
Location: Kerala, Online (Winnipeg)
Qualification: MBA

Experience: Over the past 4 6 years of my exposure in the IT industry from the HRM perspective my interest in  more..

Chilakala

Mobile: +91 91884 77559
Location: Hyderabad, Online (Winnipeg)
Qualification: Graduate

Experience: ML Python DL Tableau SQL RapidMiner Statistics AWS python data science artificial intelligence machine learning| Application for Python Data Science  more..

Fiza

Mobile: +91 9895490866
Location: Nirmali, Online (Winnipeg)
Qualification: Canva Designer and Web developer

Experience: Canva Logo Designer Poster designer video editing Thumbnail designer Website design and Book cover designer   more..

Suraj

Mobile: +91 9895490866
Location: Maharashtra, Online (Winnipeg)
Qualification: Bachelor of engg

Experience: I have experience functional regression sanity a testing also in api testing technology like testrail jira selenium postman cucumber git  more..

Renuka

Mobile: +91 91884 77559
Location: Telangana, Online (Winnipeg)
Qualification: B.Tech

Experience:  Having 3 2 years of relevant experience on DevOps and tools like GIT Jenkins Snow and Graphana etc   more..

Sajmi

Mobile: +91 9895490866
Location: Kochi, Online (Winnipeg)
Qualification: Bachelors of computer applications

Experience: Apache hadoop pig hive sqoop sql numpy pandas matplotlib seaborn python data science artificial intelligence machine learning nlp deep learning  more..

Akhil

Mobile: +91 91884 77559
Location: Kerala Kottayam, Online (Winnipeg)
Qualification: BCA

Experience: Software testing and total of there year experience  more..

Shruthe

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Winnipeg)
Qualification: M.A English Literature, B.Ed, Diploma in International Teaching and Learning

Experience: I am a passionate and experienced English Language Teacher with over 5 years of expertise in lesson planning classroom management  more..

Naveen

Mobile: +91 89210 61945
Location: Hyderabad, Online (Winnipeg)
Qualification: Btech

Experience: Hi team i am skilled test engineer with both manual and automation and having excellent knowledge in bug tracking i  more..

Devendra

Mobile: +91 9446600368
Location: Indore, Online (Winnipeg)
Qualification: B.com

Experience: Keyword research Social media marketing Google and Facebook campaign Graphics design using canva Search engine optimization Wordpress  more..

Mainul

Mobile: +91 91884 77559
Location: Assam, Online (Winnipeg)
Qualification: M.Sc in Physics+ B.ed

Experience: With six years of dedicated teaching experience I have honed my skills in delivering comprehensive and engaging educational content tailored  more..

Gautam

Mobile: +91 9895490866
Location: Gujarat, Online (Winnipeg)
Qualification: Mcs

Experience: Greetings of the day ma'am I am a Python Developer with 2 years of experience and also experience in python  more..

Snehal

Mobile: +91 9895490866
Location: Maharashtra, Online (Winnipeg)
Qualification: BE

Experience: Automation-Java+Selenium+TestNG+Maven Manual with Agile scrum methodology sdlc stlc bug defect life cycle database testing API testing |   more..

Sachin

Mobile: +91 91884 77559
Location: Kerala, Online (Winnipeg)
Qualification: BCA

Experience: Creating and executing successful digital marketing campaigns across various platforms My expertise lies in Search Engine Optimization (SEO) Content Writing  more..

Thimothy

Mobile: +91 89210 61945
Location: Telangana, Online (Winnipeg)
Qualification: Bachelor's degree

Experience: Web development html css js frontend developing user interface responsive web design adobe photoshop premiere figma sketch etc  more..

parth

Mobile: +91 9895490866
Location: Haryana, Online (Winnipeg)
Qualification: m.sc

Experience: python data science machine learning deep learning Artificial intelligence having 3 year teaching experience and 2 year development exp |  more..

Renuga

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Winnipeg)
Qualification: Be cse

Experience: I have one year experience to take tuition for up to 10th students and currently working as a developer  more..

Sushmita

Mobile: +91 89210 61945
Location: Durg Chhattisgarh , Online (Winnipeg)
Qualification: MCA

Experience: I have recently completed my post graduation in MCA In addition i have done a web development course During my  more..

Himanshu

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Winnipeg)
Qualification: B.Tech

Experience: Experience in Frontend languages like HTML CSS JAVASCRIPT PHP Strong Fundamentals in Data Structures & Algorithms Good knowledge in java  more..

priyanka

Mobile: +91 91884 77559
Location: Maharashtra, Online (Winnipeg)
Qualification: BE

Experience: I have working as web developer and designer from two years I know the html html5 css bootstrap wordpress php  more..

Vaishnavi

Mobile: +91 98474 90866
Location: Maharashtra, Online (Winnipeg)
Qualification: BE Engineering

Experience: I have 1 5 year experience in Manual testing I have strong knowledge of SDLC and STLC having strong knowledge  more..

JOYAL

Mobile: +91 89210 61945
Location: Kottayam , Online (Winnipeg)
Qualification: Bba

Experience: Hardware and networking 4 year experience Application for System Administration Server Admin  more..

Deepali

Mobile: +91 91884 77559
Location: Maharashtra, Online (Winnipeg)
Qualification: MCA

Experience: 1+ years of experience in Manual Testing Skills - Manual testing Automation testing Functional testing SDLC STLC Regression testing HTML  more..

Aniket

Mobile: +91 98474 90866
Location: Pube, Online (Winnipeg)
Qualification: BTech

Experience: Manual testing automation testing | Resume for   more..

Rohith

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Winnipeg)
Qualification: Currently pursuing B.Tech CSE

Experience: • Networking • Linux Fundamentals • Web Application Penetration testing • Hands on experience with various security testing tools like  more..

Anand

Mobile: +91 9446600368
Location: kakkanad, Online (Winnipeg)
Qualification: Bsc.computer science

Experience: python Django html css bootstrapApplication for Python Django  more..

pradeep

Mobile: +91 91884 77559
Location: Bihar, Online (Winnipeg)
Qualification: Diploma

Experience: I have 2 years experience in WordPress php development and 8 years experience in web designing  more..

Shivani

Mobile: +91 9446600368
Location: Gujarat, Online (Winnipeg)
Qualification: B.E. in Civil engineering

Experience: • My role as a assistant engineer civil under design engineer prepare Drawings of structures in AutoCAD 2D and also  more..

Jyoti

Mobile: +91 9446600368
Location: Delhi, Online (Winnipeg)
Qualification: M.A.

Experience: Training teaching skill development time management  more..

Shweta

Mobile: +91 8301010866
Location: Pune, Online (Winnipeg)
Qualification: BE

Experience: Immediate Joiner Python Full stack developer B E with 2 7 years of experience in Web Development My Skills Python  more..

SANWOUO

Mobile: +91 9446600368
Location: Dschang, Online (Winnipeg)
Qualification: Data Scientist

Experience: https: www linkedin com in brell-sanwouo python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning  more..

Mayur

Mobile: +91 91884 77559
Location: Maharashtra, Online (Winnipeg)
Qualification: B.E in computer engineering

Experience: Having 2 years if experience in automation and manual testing both Skills: java selenium Appium |   more..

TAPAN

Mobile: +91 9446600368
Location: Odisha, Online (Winnipeg)
Qualification: MCA

Experience: My Skills is C C++ JAVA C# ASP NET HTML CSS JAVASCRIPT BOOTSTRAP MYSQL SQL SERVER Experience is now I  more..

Harsh

Mobile: +91 89210 61945
Location: Ahemedabad, Online (Winnipeg)
Qualification: B tech Computer Science Engineering

Experience: 3 year Experience Android Mobile Application Developer Java kotlin and flutter based android application developer | Resume for   more..

Nikhil

Mobile: +91 91884 77559
Location: Punjab, Online (Winnipeg)
Qualification: B. Tech CSE

Experience: I have 1 5 years of experience as a Software Developer specializing in Flutter I'm dedicated to creating impactful contributions  more..

Dubey

Mobile: +91 89210 61945
Location: Telangana, Online (Winnipeg)
Qualification: B .Sc Computers

Experience: I have a experience of 1 3 years of manual testing |   more..

Amit

Mobile: +91 9446600368
Location: Maharashtra, Online (Winnipeg)
Qualification: Computer Science

Experience: 1 year in python and 2 years in django django restframework 5 to 6 months Angular for frontend Ngnix for  more..

Karandeep

Mobile: +91 91884 77559
Location: Jamshedpur, Online (Winnipeg)
Qualification: BCA

Experience: 6 months experience with in an internship of building e-commerce website 6 months experience working with an e-commerce(t-shirts) website Working  more..

Abhishek

Mobile: +91 8301010866
Location: Maharashtra, Online (Winnipeg)
Qualification: Bsc.IT

Experience: 2 year of experience developing flutter applications with Flutter Languages: Dart python c++ Framework : flutter Platforms : vscode Android  more..

Shereefa

Mobile: +91 8301010866
Location: Kerala, Online (Winnipeg)
Qualification: B.Tech

Experience: Python python django css bootstrap Html sql  more..

Anuj

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Winnipeg)
Qualification: MBA

Experience: I have 2 year experience as IT Analyst in HCL technologies I am pursuing my Full stack developer course from  more..

gayatri

Mobile: +91 9446600368
Location: Telangana, Online (Winnipeg)
Qualification: BSC

Experience: python django HTML CSS Bootstrap SQL  more..

lingudu

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Winnipeg)
Qualification: B.tech

Experience: AUTO CAD CATIA ANSYS basic C python  more..

Febin

Mobile: +91 89210 61945
Location: Kollam, Online (Winnipeg)
Qualification: Bsc.Computer Science

Experience: Django python html css javascript phpApplication for Python Django  more..

Sumayya

Mobile: +91 9446600368
Location: Kochi, Online (Winnipeg)
Qualification: B.tech

Experience: Attented python bootcamp Java HtmlApplication for Java Spring  more..

Nini

Mobile: +91 9895490866
Location: Kerala, Online (Winnipeg)
Qualification: Manual & Automation (Selenium & JMeter)

Experience: Manual testing Automation testing Selenium TestNG Jmeter Test case Test case report defect life cycle SDLC STLC Eclipse IDE Microsoft  more..

Sanjali

Mobile: +91 91884 77559
Location: Telangana, Online (Winnipeg)
Qualification: B. Tech

Experience: Stlc sdlc manual testing api testing aws sql selenium automation  more..

bala

Mobile: +91 9446600368
Location: Chennai, Online (Winnipeg)
Qualification: BE

Experience: Manual testing and automation testingApplication for Software Testing  more..

Ansu

Mobile: +91 9895490866
Location: Kerala, Online (Winnipeg)
Qualification: TESOL certified

Experience: As an IELTS teacher I bring a wealth of experience in guiding students toward exam success My instructional approach combines  more..

Rani

Mobile: +91 89210 61945
Location: Karnataka, Online (Winnipeg)
Qualification: B.E

Experience: Manual testing Automation testing(selenium webdriver) Functional testing Regression testing SDLC STLC  more..

Rohit

Mobile: +91 8301010866
Location: Pune, Online (Winnipeg)
Qualification: BE

Experience: Java manual and automation testing  more..

Kookatati

Mobile: +91 8301010866
Location: Telangana, Online (Winnipeg)
Qualification: Btech computer science (cybersecurity)

Experience: Skills: Communication Critical Thinking Problem Solving Time Management Creativity Multitasking Self-Motivation development reverse engineering Networking Cloud security GRC Tools Security  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg
Internship/projects in winnipeg

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer