Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Regina

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Regina, chennai and europe countries. You can find many jobs for freshers related to the job positions in Regina.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Regina
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. .

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Siddhant

Mobile: +91 91884 77559
Location: Maharashtra, Online (Regina)
Qualification: B.E in A.I.D.S

Experience: Python web development framework Django Flask Django REST API Framework  more..

Sameera

Mobile: +91 91884 77559
Location: Maharashtra, Online (Regina)
Qualification: MCA

Experience: Hi  PFA resume have applied for the post of Manual testing with experience of around 5 2 years and relevant  more..

sahil

Mobile: +91 8301010866
Location: Delhi, Online (Regina)
Qualification: 12th pass

Experience: Logo design post design banner design and brochure design etc  more..

Behara

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Regina)
Qualification: B.com

Experience: Manual testing transcription  more..

Rahil

Mobile: +91 89210 61945
Location: Maharashtra, Online (Regina)
Qualification: Bachelor of Science in Information Technology

Experience: All testing methodologies HTML CSS Python AWS  more..

Jasmeet

Mobile: +91 91884 77559
Location: Punjab, Online (Regina)
Qualification: BCA, MCA

Experience: Skills : Python Django Django Rest Framework HTML CSS JavaScript Bootstrap AJAX jQuery SQLite Postgres MySQL MongoDB Heroku cPanel Integrate  more..

ANJU

Mobile: +91 9895490866
Location: Kerala, Online (Regina)
Qualification: MSC Mathematics

Experience: Python software testing jira tool agile framework -scrum  more..

amjad

Mobile: +91 8301010866
Location: Beed, Online (Regina)
Qualification: BE

Experience: Android App development Web Development MS CRM FLutter Ionic framework Java HTML Javascript css Drupal Wordpress PHP Mysql etc  more..

Madhuri

Mobile: +91 8301010866
Location: Mumbai, Online (Regina)
Qualification: MSC computer science

Experience: Completed software testing course  more..

Sherin

Mobile: +91 8301010866
Location: Kottayam , Online (Regina)
Qualification: MSc Computer Science

Experience: Manual testing and automation testing (fresher )  more..

Akshatha

Mobile: +91 9446600368
Location: Karnataka, Online (Regina)
Qualification: Bachelor of engineering

Experience: Java sql database management system python  more..

Ajaykrishna

Mobile: +91 98474 90866
Location: Hyderbad, Online (Regina)
Qualification: btech

Experience: python django html css js Application for Python Django  more..

Aleena

Mobile: +91 8301010866
Location: Kumbalanghi kochi, Online (Regina)
Qualification: Diploma in electronics engineering and digital marketing. Course completed

Experience: Iam 6 month experienced digital marker from soften technologies kadavanthra Seo Sem Smm Email marketing Layout design Canva These are  more..

Chahat

Mobile: +91 98474 90866
Location: Punjab, Online (Regina)
Qualification: B.voc software development

Experience: My educational background has provided me with a solid foundation in software development principles and I am proficient in programming  more..

Pradeep

Mobile: +91 89210 61945
Location: Noida, Online (Regina)
Qualification: Btech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Hemanthsrinivasbapanapalli

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Regina)
Qualification: Btech

Experience: Zero experience Having knowledge in manual and automation testing  more..

Saranay

Mobile: +91 89210 61945
Location: Kerala, Online (Regina)
Qualification: Diploma

Experience: Django postgres laravel php sql  more..

Remya

Mobile: +91 8301010866
Location: pathanamthiita, Online (Regina)
Qualification: btech cse

Experience: html css php dreamweaver web designing web developer  more..

Talla

Mobile: +91 9446600368
Location: Hyderabad, Online (Regina)
Qualification: Mba

Experience: Proficient in conducting keywordresearch competitor analysis optimizing website seo analysis and audits using tools like google analytics semrush and other  more..

Ramesh

Mobile: +91 91884 77559
Location: Salem, Online (Regina)
Qualification: BE EEE

Experience: Dear Sir Mam I am Ramesh M I have finished my Bachelor of Engineering and I have completed Python3 and  more..

Prathamesh

Mobile: +91 9446600368
Location: Maharashtra, Online (Regina)
Qualification: B.Tech

Experience: Programming Languages: Java Python Go C C++ JavaScript Web Development: Django React FastAPI HTML CSS Data Analysis & ML: Pandas  more..

sarika

Mobile: +91 89210 61945
Location: Maharashtra, Online (Regina)
Qualification: B. Sc

Experience: 4 yrs experience including graphic design faculty |   more..

Shah

Mobile: +91 91884 77559
Location: West Bengal, Online (Regina)
Qualification: Bachelor of Commerce (honours)

Experience: The skills and experience I have :- 1 Strong subject knowledge: Demonstrated expertise in commerce subjects including accounting economics business  more..

Piyush

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Regina)
Qualification: B.Tech(CSE)

Experience: Responsibility 2023 01 – present Delhi India I have developed and implemented robust and scalable APIs utilizing the Deep Learning  more..

Raj

Mobile: +91 89210 61945
Location: Abu Dhabi , Online (Regina)
Qualification: 12th pass

Experience: I have created design social media Banner brochure flyer business card label package and motion graphics   more..

Vaishali

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Regina)
Qualification: Graduate

Experience: I have skills in keyword research Google analytics off page on page digital marketing Google search console seo etc And  more..

Prathamesh

Mobile: +91 91884 77559
Location: Mumbai , Online (Regina)
Qualification: Diploma

Experience: Lighting design floor plan electrical drawings home automation system drawing elevation drawing   more..

Jogeswar

Mobile: +91 9895490866
Location: Karnataka, Online (Regina)
Qualification: MCA

Experience: My SQL C++ Java manual testing writing test cases |   more..

Roshani

Mobile: +91 98474 90866
Location: Jharkhand, Online (Regina)
Qualification: B.E

Experience: Kotlin android GitHub coroutine jetpack compose compose test rule  more..

Haritha

Mobile: +91 9446600368
Location: Kerala, Online (Regina)
Qualification: Phd(Pursuing), MCA

Experience: 5+ years of research experience working with Machine Learning Deep Learning and Big Data Tools python data science artificial intelligence  more..

Manali

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Regina)
Qualification: MCA

Experience: I am writing to express my interest in the Software Test Engineer position in your Company With a solid foundation  more..

JICKSON

Mobile: +91 98474 90866
Location: Thrissur, Online (Regina)
Qualification: MCA

Experience: Developer MACOM Solutions and Doing internship in python django at avodha Strong experience in database plsql web services windows forms  more..

Tara

Mobile: +91 98474 90866
Location: Telangana, Online (Regina)
Qualification: MCA

Experience: flutter Dart html angular   more..

MOHAMMED

Mobile: +91 89210 61945
Location: Bhadravathi, Karnataka, Online (Regina)
Qualification: BCA, MCA

Experience: I possess strong technical expertise in Flutter Dart Firebase NodeJs and Git among others With a strong foundation in Flutter  more..

SAFLA

Mobile: +91 9446600368
Location: Kerala, Online (Regina)
Qualification: B tech

Experience: I have 2 years of experience in C CPP and Manual testing at Quest global engineering services pvt Ltd Pursuing  more..

Sayali

Mobile: +91 8301010866
Location: Maharashtra, Online (Regina)
Qualification: MCA in shivaji University

Experience: I am Sayali Sutar from Miraj I have been completed BCA And MCA from Shivaji University Kolhapur My skills are:Asp  more..

pranesh

Mobile: +91 8301010866
Location: Karnataka, Online (Regina)
Qualification: In college pursuing B.tech(specialization in cyber security)

Experience: ● Programming Languages : Java C python PHP javascript ● Databases: mysql ● Operating systems: Windows xp 07 08 10  more..

Aishwarya

Mobile: +91 89210 61945
Location: Karnataka, Online (Regina)
Qualification: Bca

Experience: Python fullstack developer  more..

Vanaja

Mobile: +91 9446600368
Location: Goa, Online (Regina)
Qualification: BE

Experience: I am working as Senior Software developer and expertise in AI ML Java Python Javascript Advance Excel PPT  more..

Bablu

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Regina)
Qualification: BCA

Experience: IT hardware and networking DHCP Sop Lan Wan Switching Routing |   more..

Deepak

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Regina)
Qualification: M.C.A

Experience: I have experience in working with vulnerability assessment and penetration testing and have interest in cybersecurity Additionally having coding knowledge  more..

Vimal

Mobile: +91 8301010866
Location: Indore, Online (Regina)
Qualification: Bsc. BT + Cs

Experience: I have 1 2 years of experience in manual testing | Resume for   more..

Nivedita

Mobile: +91 89210 61945
Location: Karnataka, Online (Regina)
Qualification: BE

Experience: Manual testing automation testing and core java basic concepts  more..

Divyansh

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Regina)
Qualification: 12 pass

Experience: logo design and normal invitation video  more..

Sreejesh

Mobile: +91 91884 77559
Location: Eranakulam, Online (Regina)
Qualification: Plus two

Experience: HTML css bootstrap MySQL JavaScript python Django Application for Python Django  more..

Amrutha

Mobile: +91 9895490866
Location: Kerala, Online (Regina)
Qualification: M.tech

Experience: Manual testing automation SDLC MS WORD XL ETC |   more..

Doddi

Mobile: +91 9895490866
Location: Hyderabad, Online (Regina)
Qualification: B.Tech

Experience: I conducted comprehensive testing on various applications including web applications APIs and mobile applications I gained hands-on experience in identifying  more..

Ritika

Mobile: +91 91884 77559
Location: Bhopal, Online (Regina)
Qualification: BTech CSE

Experience: Full Stack developer -Jubilingo Solutions •Developed an Ecommerce website with two interfaces for admin and clients with the help of  more..

Raga

Mobile: +91 9446600368
Location: Anantapur , Online (Regina)
Qualification: B.Com(Computer Applications)

Experience: Python basics Machine learning with python HTML5 CSS Django SQL Tableau Application for Python Django  more..

Mohit

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Regina)
Qualification: Masters in computer applications

Experience: I'm a DevOps Engineer with over one year and eleven months of experience I specialise in crafting and maintaining resilient  more..

Mounika

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Regina)
Qualification: Btech

Experience: C web development python basics of java sql willing to learn |   more..

Viresh

Mobile: +91 9895490866
Location: Vaishali, Bihar, Online (Regina)
Qualification: B.tech in CSE

Experience: I worked as a Flutter Trainee at Bit01 Techplode Pvt Ltd I am good in FLutter building flutter apps using  more..

Sanitha

Mobile: +91 89210 61945
Location: Kerala, Online (Regina)
Qualification: MCA

Experience: I had done my project in python Django  more..

Muhammed

Mobile: +91 9446600368
Location: Kerala, Online (Regina)
Qualification: Higher Scondary

Experience: HTML CSS Bootstrap python django reactjs PostgreSQL MongoDB SCSS Git Github Figma  more..

Nishant

Mobile: +91 91884 77559
Location: Rajasthan, Online (Regina)
Qualification: Graduation

Experience: Software testing QA Manual testing Regression Testing Mobile Testing Web Testing  more..

Karthik

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Regina)
Qualification: Bachelor of Engineering

Experience: Skills : Java Selenium Cucumber Azure devOps JIRA HTML CSS Automation Manual testing Regression testing API testing SQL I have  more..

mandeep

Mobile: +91 91884 77559
Location: ldh, Online (Regina)
Qualification: bca

Experience: Wordpress css html php   more..

NEHA

Mobile: +91 98474 90866
Location: Haryana, Online (Regina)
Qualification: Master in computer application

Experience: Computer skills Ms Office suite C C++ Java python web design etc  more..

Harshavarthan

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Regina)
Qualification: B.Tech IT

Experience: Dear Hiring Manager I am writing to express my interest in potential opportunities within your esteemed organization My name is  more..

krishnendu

Mobile: +91 9446600368
Location: Kerala, Online (Regina)
Qualification: Software tester

Experience: Manual testing of webapplication testing database collections integration testing regression testing exploratory testing smoke testing unit testing selenium jmeter postman  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina
Internship/projects in regina

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer