Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Toronto

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Toronto, chennai and europe countries. You can find many jobs for freshers related to the job positions in Toronto.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Toronto
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. .

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Shubham

Mobile: +91 9895490866
Location: Puy, Online (Toronto)
Qualification: Mtech

Experience: Manual testing automation testing database testing api testing selenium web driverApplication for Software Testing  more..

Bharti

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Toronto)
Qualification: Computer science engineer

Experience: Uat testing stlc functional testing SQL web testing And I have 2 2 years experience   more..

Rahul

Mobile: +91 98474 90866
Location: Indore, Online (Toronto)
Qualification: Graduation

Experience: Full stack Python developer and also have a experience of 6-7 months | Resume for   more..

Sonal

Mobile: +91 9446600368
Location: London , Online (Toronto)
Qualification: MCA

Experience: net oracle unix  more..

Deepti

Mobile: +91 91884 77559
Location: Delhi, Online (Toronto)
Qualification: Graduate

Experience: Skills: • Client engagements • Customer dealing • Project Management • Well versed with Internet and MS Office (Word Excel  more..

Devu

Mobile: +91 89210 61945
Location: Kerala, Online (Toronto)
Qualification: Bsc. CTIS

Experience: I have done internship in teachnohack edutech in ethical hacking i have done other certificates in cybersecurity And Currently I'm  more..

Safeela

Mobile: +91 8301010866
Location: Kochi, Online (Toronto)
Qualification: Btech

Experience: 6 month training experience in ccna mcse and azure Application for System Administration  more..

Akshita

Mobile: +91 9446600368
Location: Remote, Online (Toronto)
Qualification: BCA

Experience: Logo posters video editing website design all advanced features Hello My name is Akshita Bhardwaj and I have created various  more..

Sreenath

Mobile: +91 91884 77559
Location: Alappuzha , Online (Toronto)
Qualification: Bsc computer science

Experience: I have completed a course in python and django and also have basic knowledge in web development   more..

Shubham

Mobile: +91 98474 90866
Location: Delhi, Online (Toronto)
Qualification: Bachelor of vocational degree in Software Development

Experience: I am a fresher just completed my college and did few courses on web development I am looking for an  more..

Rovin

Mobile: +91 91884 77559
Location: Bahadurgarh, Online (Toronto)
Qualification: B.Tech

Experience: I have 1 4 years experienced in odoo I have work different module like purchase sale manufacturing inventory invoicing Some  more..

Bharat

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Toronto)
Qualification: Btech cse

Experience: flutter Ios UI UX designer  more..

Aishwarya

Mobile: +91 91884 77559
Location: Maharashtra, Online (Toronto)
Qualification: BE

Experience: Manual and Automation testing Selenium Java SQL TestNG Maven Jenkins Postman Rest API API testing JIRA Agile |   more..

Tejashree

Mobile: +91 8301010866
Location: Bengaluru, Online (Toronto)
Qualification: BE

Experience: I have a few months of experience in Frontend web development and QA (Manual testing)   more..

palanivelrajan

Mobile: +91 91884 77559
Location: tiruppur, Online (Toronto)
Qualification: be (cse)

Experience: php mysql html css javascript(5 years) jquery(4 years) wordpress opencart(2 years) codeigniter(1 year)   more..

Praveen

Mobile: +91 9895490866
Location: Delhi, Online (Toronto)
Qualification: Diploma in mechanical

Experience: Solar design in unirac solar pvt Ltd  more..

Gaurav

Mobile: +91 8301010866
Location: Rajasthan, Online (Toronto)
Qualification: Btech

Experience: C c++ python html css oda javascript php react ajax node bootstrap SQL nextjs  more..

pawan

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: 12 th

Experience: I hope this message finds you well My name is Pawan Pimpode and I am a professional with 15 years  more..

Saraswati

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Toronto)
Qualification: Mba

Experience: I have experienced of 3-4 years in illustration logo design brochure flyer video editing photoshop typography figma canva in expart  more..

Aswin

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Toronto)
Qualification: B.E

Experience: Manual testing jira Automation testing - selenium testng cucumber |   more..

Tejaswini

Mobile: +91 9895490866
Location: Karnataka, Online (Toronto)
Qualification: BCA

Experience: Communication skill Ambitious Known with programming languages  more..

Kalieswari

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Toronto)
Qualification: BA English

Experience: I am self motivater I am fresher for software testing |   more..

Rajeshwari

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: MCA

Experience: 5 Months BDV Experience as BDV Executive And 11 Months IT Field Experience as a php developer Microsoft Office- Word  more..

Aktarjah

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Toronto)
Qualification: M.com

Experience: Skill :Manual Testing:Test case design and executionTest plan developmentDefectmanagement andtrackingRegression testing Integration testingAutomation Testing:Automationscriptdevelopment (usingtools frameworks such as Selenium Cucumber)  more..

Arathi

Mobile: +91 98474 90866
Location: Kerala, Online (Toronto)
Qualification: BCA

Experience: Am a fresher as software testing engineer I have 4 years experience in mis co-ordinator cum it trainer i have  more..

Parvathy

Mobile: +91 89210 61945
Location: Kottayam, Online (Toronto)
Qualification: BCA

Experience: Fresher python HTML CSS SQL oops conceptsApplication for Python Django  more..

Shital

Mobile: +91 91884 77559
Location: Maharashtra, Online (Toronto)
Qualification: BCA

Experience: Skills: - Proficient in WordPress theme and plugin development - Strong understanding of HTML CSS JavaScript and PHP - Experienced  more..

Hemanth

Mobile: +91 8301010866
Location: KOLLAM, Online (Toronto)
Qualification: diploma in electronics and communication

Experience: python django htmlApplication for Python Django  more..

Srushti

Mobile: +91 89210 61945
Location: Karnataka, Online (Toronto)
Qualification: Bca intern

Experience: skilled in programming languages (Java c++ C) database management and web development I'm having well knowledge of software development networking  more..

Prasanthi

Mobile: +91 8301010866
Location: Kerala, Online (Toronto)
Qualification: BTech IT

Experience: BTech IT graduate Wordpress developer internship completed Python programming course completed HTML CSS SQL  more..

Md

Mobile: +91 8301010866
Location: New Delhi, Online (Toronto)
Qualification: Bcom hons

Experience: flutter dart restapi supabase  more..

Pratik

Mobile: +91 91884 77559
Location: Maharashtra, Online (Toronto)
Qualification: Graduate

Experience: Experienced in Python Django Flask MySQL PostgreSQL HTML CSS Bootstrap JavaScript and REST API development Proficient in data analysis using  more..

Angad

Mobile: +91 89210 61945
Location: Gujarat, Online (Toronto)
Qualification: Web developer

Experience: Web developer | Resume for   more..

CHANDAN

Mobile: +91 8301010866
Location: Delhi, Online (Toronto)
Qualification: MCA

Experience: I am a highly motivated computer application post-graduate with a strong foundation in programming and software development During my academic  more..

Suman

Mobile: +91 9895490866
Location: odisha, Online (Toronto)
Qualification: btech

Experience: python angular django flask mysql html css bootstarp postman gitApplication for Python Django  more..

Pradeep

Mobile: +91 8301010866
Location: Maharashtra, Online (Toronto)
Qualification: BCA

Experience: programming skill designing skills  more..

Harikrishna

Mobile: +91 91884 77559
Location: Cherthala alappuzha, Online (Toronto)
Qualification: Bca graduate (2021 batch)

Experience: Programming skill Knows to correct errors in projects Knows languages like PHP python c c++ java Knows designing Etc   more..

Harish

Mobile: +91 9895490866
Location: Chennai , Online (Toronto)
Qualification: M.sc.Visual Communication

Experience: Canva Designer Photoshop Video editing UI 1 and Half year experience in Graphic design 3 years experience in Canva software  more..

Ganesh

Mobile: +91 91884 77559
Location: Maharashtra, Online (Toronto)
Qualification: B.Sc Computer science

Experience: Strong knowledge in Python programming Django PyQt5 and OOPS concepts Experienced in creating GUI applications using PyQt5 Developed File Converter  more..

Rajkumar

Mobile: +91 91884 77559
Location: Karnataka, Online (Toronto)
Qualification: M.Sc. in Network Security

Experience: I am Rajkumar Gopal Pathak and I have recently completed my Master's Degree in Network Security With over 2 years  more..

SRINIVASAN

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Toronto)
Qualification: Bachelor of engineering

Experience: C c++ SQL python html css  more..

venkatesh

Mobile: +91 91884 77559
Location: Bangalore, Online (Toronto)
Qualification: B.E

Experience: Currently pursuing software testing course  more..

Param

Mobile: +91 9895490866
Location: Gujarat, Online (Toronto)
Qualification: Bachelor's Degree

Experience: I have experience in Software Testing I know unit testing black box testing non functional testing I have good knowledge  more..

swami

Mobile: +91 89210 61945
Location: Pune, Online (Toronto)
Qualification: Bsc

Experience: Having a 2 3 year of experience in manual testing functional testing regression testing Retesting Sanity white box SQL database  more..

Dipanshu

Mobile: +91 8301010866
Location: Rajasthan, Online (Toronto)
Qualification: B.Des M.Des and B.A

Experience: Graphic Design Mastery: In my role I spearheaded numerous graphic design projects that ranged from creating compelling social media content  more..

saravanakumar

Mobile: +91 91884 77559
Location: chennai, Online (Toronto)
Qualification: BE cse

Experience: php jQuery laravel html css  more..

SMITHA

Mobile: +91 98474 90866
Location: Karnataka, Online (Toronto)
Qualification: BE

Experience: I am a fresher Skills: - Solid understanding of manual testing concepts and methodologies - Familiarity with test case creation  more..

Ansh

Mobile: +91 89210 61945
Location: West Bengal, Online (Toronto)
Qualification: Higher secondary, pursuing B.Sc. in Cybersecurity

Experience: 1)Have exposure to languages like C C++ Python HTML CSS MySQL 2)Have hands on network scanning and penetration testing 3)  more..

Renganathan

Mobile: +91 91884 77559
Location: Trichy , Online (Toronto)
Qualification: BA

Experience: 3+ experience in graphic design   more..

Krishnendu

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Toronto)
Qualification: B.sc.computer technology

Experience: Worked on Infosys one year in mainframe programming and also known the basics of Java and html   more..

Dhanashri

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: BE

Experience: I have a 1 year of experience in manual testing on ERP software skills SQL html css core Java  more..

shreyasi

Mobile: +91 91884 77559
Location: Badlapur Mumbai Maharashtra, Online (Toronto)
Qualification: Graphic designer

Experience: Creative design logo design And many more  more..

Suryadevara

Mobile: +91 9895490866
Location: Noida, Online (Toronto)
Qualification: BTech

Experience: Html css javascript jQuery Bootstrap php MySQL WordPress  more..

Susmita

Mobile: +91 9895490866
Location: Bangalore, Online (Toronto)
Qualification: M.sc in multimedia and animation

Experience: 5+ years of experience in the design field under multiple industries | Resume for   more..

Hemanandhini

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Toronto)
Qualification: C1 German language

Experience: 12+ years experienced German language trainer Well versed and skilled in online teaching platforms( zoom Google meet Skype etc) 4  more..

Neethu

Mobile: +91 91884 77559
Location: Kerala, Online (Toronto)
Qualification: B.tech

Experience: Provide technical support to 30+ customers per day for Apple devices and products translated complex technology concepts into accessible language  more..

Athilakshmi

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Toronto)
Qualification: M.com CA

Experience: SQL VB net asp net JavaScript Microsoft tally designing |   more..

MANIKANTA

Mobile: +91 91884 77559
Location: Telangana, Online (Toronto)
Qualification: B.Tech

Experience: I have hands-on experience with AWS cloud services such as EC2 S3 Lambda and EBS which you gained during your  more..

Ravi

Mobile: +91 91884 77559
Location: Haryana, Online (Toronto)
Qualification: BCA

Experience: Html Css Bootstarp Responsive web design Wordpress Shopify Adobe Photoshop Adobe Figma Microsoft Designer Microsoft Clipchamp  more..

Dhanraj

Mobile: +91 89210 61945
Location: Maharashtra, Online (Toronto)
Qualification: BCA

Experience: Flutter Dart firebase Restful API android studio mobile app development   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer