Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Toronto

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Toronto, chennai and europe countries. You can find many jobs for freshers related to the job positions in Toronto.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Toronto
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Paramdeep

Mobile: +91 89210 61945
Location: Mohali, Online (Toronto)
Qualification: Btech in computer science and engineering

Experience: 5 years experience in react js scss javascript and d3 js  more..

shradha

Mobile: +91 9895490866
Location: Karnataka, Online (Toronto)
Qualification: B.Tech

Experience: Manual testing Test scenarios Test case Test plan sanity testing smoke testing regression testing performance testing Automation testing selenium basic  more..

yukta

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: msc

Experience: Manual testing Automation Testing(selenium) SQL core java API Postman  more..

Imthiyas

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Toronto)
Qualification: Post Graduation Diploma

Experience: Test Planning and Strategy: Proficient in developing comprehensive test plans and strategies based on project requirements identifying test objectives scope  more..

Sumit

Mobile: +91 9446600368
Location: Akurdi, Pune, Online (Toronto)
Qualification: BE Computer Engineering

Experience: Professional with 03 years of experience in Manual Testing and Functional Testing Good Knowledge of Core Java API Testing Web  more..

Shekhar

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Toronto)
Qualification: BCA

Experience: Python developer Python django Flask Fastapi MySQL postgresql git API Dovlapment  more..

Lakshmi

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Toronto)
Qualification: MCA

Experience: Manual testing Test cases Knowledge in SDLC STLC BUG life cycle Ms office Good Communication |   more..

Vineetha

Mobile: +91 9895490866
Location: Kerala, Online (Toronto)
Qualification: PhS

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Rahul

Mobile: +91 9895490866
Location: Telangana, Online (Toronto)
Qualification: BE

Experience: Java c# net react node css html javascript  more..

Akash

Mobile: +91 91884 77559
Location: Jharkhand, Online (Toronto)
Qualification: B.tech

Experience: My skills include: Manual testing of web and mobile applications Test case creation and execution Defect identification and documentation Automation  more..

Aftab

Mobile: +91 9895490866
Location: Kupwara, Online (Toronto)
Qualification: 10

Experience: Logo design graphic design   more..

Debdip

Mobile: +91 98474 90866
Location: West Bengal, Online (Toronto)
Qualification: B.Tech

Experience: 1 Software Testing Experience: Your six months of experience indicate exposure to real-world testing scenarios contributing to your understanding of  more..

Megha

Mobile: +91 9895490866
Location: . Kerala , Online (Toronto)
Qualification: Bca graduate

Experience: Worked as front end and back end developer for three months in techciti software consulting private limited company as a  more..

Vijayalakshmi

Mobile: +91 91884 77559
Location: Karnataka, Online (Toronto)
Qualification: BE

Experience: Software testing automation testing manual testing sql java microsoft excel power point  more..

Sahil

Mobile: +91 98474 90866
Location: Haryana, Online (Toronto)
Qualification: B.tech CSE

Experience: Hello I am sahil kumar and I am a web developer Seeking an entry-level opportunity with an esteemed organization where  more..

Rajeswari

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Toronto)
Qualification: B.tech

Experience: Html python c programming SQL L1 support Account login logout okta verify laptop issue tibco issue   more..

Faris

Mobile: +91 8301010866
Location: kzohikode,kerala, Online (Toronto)
Qualification: bachelor of technology

Experience: python djagno 6 month course compledted 2 project complted and a small intership with projectApplication for Python Django  more..

Pooja

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Toronto)
Qualification: M.tech

Experience: Worked on C c++ Java python embedded c programming languages matlab Autocad Working as science and physics activity teacher can  more..

Prabhakaran.J

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Toronto)
Qualification: B.tech

Experience: AD administration firewall proxy server maintenance   more..

Swati

Mobile: +91 89210 61945
Location: Maharashtra, Online (Toronto)
Qualification: Higher diploma in Software Engineering Pursuing PG in Full Stack Web Developer

Experience: Knowledge of programming languages - C C++ Java Javascript Visual Basic HTML CSS Python SQL OS - Windows Ubuntu linux  more..

Patel

Mobile: +91 9895490866
Location: Gujarat, Online (Toronto)
Qualification: B.E

Experience: 1 5 year Flutter developer  more..

Sarunkumar

Mobile: +91 98474 90866
Location: Kerala, Online (Toronto)
Qualification: Bsc Physics

Experience: A motivated Python full-stack developer with 1 year of hands-on experience in development and 1 5 year in mentoring I  more..

Unnikrishnan

Mobile: +91 8301010866
Location: Kerala, Online (Toronto)
Qualification: MCA

Experience: I worked as a power bi developer trainee at A-SQUARE technologies kochi Here most of the times I were gone  more..

Salam

Mobile: +91 89210 61945
Location: Maharashtra, Online (Toronto)
Qualification: BCS

Experience: Manual software tester in TCS Skill- QA API testing SOAP UI swagger SQL |   more..

Ajith

Mobile: +91 8301010866
Location: Kerala, Online (Toronto)
Qualification: BE

Experience: Manual testing basic automation  more..

Jay

Mobile: +91 89210 61945
Location: Maharashtra, Online (Toronto)
Qualification: 12th

Experience: Autocad is a general drafting and design application used in industry by architects project managers engineers graphic designers city planners  more..

Kritika

Mobile: +91 9446600368
Location: Uttarakhand, Online (Toronto)
Qualification: MA,B.ED & BA ( Hons)

Experience: As an English teacher my skills and experiences are tailored to cultivating a comprehensive learning environment My proficiency in language  more..

Swati

Mobile: +91 91884 77559
Location: Maharashtra, Online (Toronto)
Qualification: MBA

Experience: Here are some key skills for an HR recruiter: 1 Communication – Excellent verbal and written communication for engaging with  more..

Virendra

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: BE civil engineering

Experience: AutoCAD 2d design & site engineer experience  more..

Pavithra

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Toronto)
Qualification: B. E computer science

Experience: Core java selenium webdriver frameworks cucumber testng junit jira manual testing   more..

Dipanwita

Mobile: +91 9446600368
Location: West Bengal, Online (Toronto)
Qualification: B.Arch Graduate

Experience: My name is Dipanwita Panda and I am writing to express my interest in the Graphic Designer and Social Media  more..

Zainab

Mobile: +91 89210 61945
Location: Nairobi, Kenya , Online (Toronto)
Qualification: Msc in Computer Science

Experience: 4+ years in python programming 3+ years in odoo development   more..

Amit

Mobile: +91 8301010866
Location: Assam, Online (Toronto)
Qualification: H.S passed , ongoing graduation in B.A.

Experience: Web application Security : SQL injection (Manual) hash cracking clickjacking XSS SSRF WAF bypassing vulnerability scanning Cross Origin Resource Sharing  more..

Yograj

Mobile: +91 9895490866
Location: Rajasthan, Online (Toronto)
Qualification: MCA

Experience: I have briliant knowledge in Web development and communication skills Councelling team management time management and mostly I am able  more..

Mohd

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Toronto)
Qualification: Master of computer application

Experience: Flutter dart c&c++ ui&ux 1 year experience in flutter devlopment  more..

Aiman

Mobile: +91 8301010866
Location: Telangana, Online (Toronto)
Qualification: B.E(ECE),MBA,Full stack Developer (MERN)

Experience: Dear Hiring Manager I am writing to apply for the position of Frontend Developer at your company I have experience  more..

Shubham

Mobile: +91 91884 77559
Location: Dehradun, Online (Toronto)
Qualification: Graduation

Experience: 2 6 years experience as a wordpress developer  more..

Kamal

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Toronto)
Qualification: Graduation

Experience: Django full stack developer with 1 year experience |   more..

Abhisarsoni

Mobile: +91 8301010866
Location: Punjab, Online (Toronto)
Qualification: MCA

Experience: Here’s a skills and experience list based on your background: Skills & Experience: Languages: Python JavaScript (ES6) Frameworks: Django Django  more..

Nandana

Mobile: +91 8301010866
Location: Kerala, Online (Toronto)
Qualification: Msc. B ed

Experience: I am a passionate and dedicated teacher who is proficient in online teaching tools with strong communication and organization abilities  more..

Dharmaraj

Mobile: +91 98474 90866
Location: Karnataka, Online (Toronto)
Qualification: B.com

Experience: Microsoft firewall Network and servers  more..

Gagandeep

Mobile: +91 91884 77559
Location: Haryana, Online (Toronto)
Qualification: MCA, BCA

Experience: Having about 4 years of relevant experience with supervision skills and proficiency in Grey box testing of many Software and  more..

Bhumitra

Mobile: +91 91884 77559
Location: Rajasthan, Online (Toronto)
Qualification: Masters

Experience: With over three years of experience in graphic design I specialize in digital branding and print media I'm proficient in  more..

Vensila

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Toronto)
Qualification: Msc.,B.ed.,

Experience: Web developer Teacher Hospital Admin Billing Tutor I give personalized attention and support ensures effective instruction Additionally creativity patience and  more..

Pratyush

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Toronto)
Qualification: Graduate

Experience: Flutter Dart Firebase database Android development  more..

Raj

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Toronto)
Qualification: B.sc. Animation and VFX

Experience: Hi I hope this find you well I have worked in features flim as an Assistant editor and also worked  more..

Dipali

Mobile: +91 8301010866
Location: Pune City, Online (Toronto)
Qualification: Bsc (Biotechnology)

Experience: I have 3 years of experience as software test engineer in hands-on Automation Testing and Manual with Api testing i  more..

Shiv

Mobile: +91 91884 77559
Location: Noida, Online (Toronto)
Qualification: B. Tech

Experience: I have great knowledge of python and Django framework I have good knowledge of database as mysql I have good  more..

Ashwini

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: Be

Experience: Manual testing Automation testing (Selenium) Postman API regression testing Java Testing maven framework  more..

Kanagavelammal

Mobile: +91 8301010866
Location: Thoothukudi, Online (Toronto)
Qualification: BE(CSE)

Experience: I have know python CSS Bootstrap knowledge I am interested in programming language I am dedicatable in my work If  more..

Vishal

Mobile: +91 9446600368
Location: Gujarat, Online (Toronto)
Qualification: BCA

Experience: Core python advanced python Django C C ++ core Java basic Html |   more..

Shilpa

Mobile: +91 9446600368
Location: Bangalore, Online (Toronto)
Qualification: BE Mechanical

Experience: Worked as software developer having 2 years experience Skills - SQL Server HTML Asp net core MVC CSS  more..

Harsha

Mobile: +91 91884 77559
Location: Thondayad, Kozhikode, Online (Toronto)
Qualification: BTech

Experience: Manual testing Basics of automation testing Jira Selenium Postman JmeterApplication for Software Testing  more..

Adhil

Mobile: +91 8301010866
Location: Kerala, Online (Toronto)
Qualification: B.com

Experience: Python Html Css Sql react I have completed a Diploma Course on Python Full-Stack program   more..

shubhangi

Mobile: +91 9446600368
Location: Maharashtra, Online (Toronto)
Qualification: BE

Experience: Java full stack developer course completed Fresher   more..

Arpan

Mobile: +91 9446600368
Location: West Bengal, Online (Toronto)
Qualification: Higher Secondary

Experience: 6 years of design experience mainly in agency 3 years of UI UX experience in tech startups |   more..

Shrutika

Mobile: +91 98474 90866
Location: Maharashtra, Online (Toronto)
Qualification: BE

Experience: Core java manual testing | Resume for   more..

Sanidhi

Mobile: +91 91884 77559
Location: Jammu and Kashmir, Online (Toronto)
Qualification: M.Sc/B.ed

Experience: Total 5 years of experience in teaching Biology and 2 years of experience in online teaching to students across the  more..

Ar.

Mobile: +91 89210 61945
Location: Maharashtra, Online (Toronto)
Qualification: B. Arch

Experience: Myself Ar Amarja Patil have 5+ yrs of experience in both civil and interior work Can work on design part  more..

Ganesh

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Toronto)
Qualification: BE

Experience: Good knowledge in Software testing (Manual and automation) Certificate in software testing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto
Internship/projects in toronto

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer